Personal Selling Essay Example for Free

Personal Selling Essay My wife and I love shopping. She is more of a driver while I am on the analytical side. I like to gather the information, know the facts, evaluate options and then go for a purchase. For my wife, it is important to know the basic facts about the product and she is ready to make a quick decision, whether she wants the product or not. When we do shopping together, mostly we debate on â€Å"let’s buy right now vs. why not wait and evaluate other options. † Who wins? Well! Suffice it to say, our scores are pretty even. Recently she bought a new digital camera. While going to the nearest â€Å"Best Buy† to buy the camera, she wanted me to accompany her. Though before entering the store, she cautioned me to not to start a fact finding mission, comparing features and benefits of various brands, as she wants to make this purchase a quick and simple one. I agreed, but was not convinced. The digital camera market is now a days turned into a commodity market. There is a high price sensitivity due to â€Å"difficult comparison effects. † There are so many choices and brands available with similar features and benefits that sometimes it is really difficult to pick an absolute winner. When we entered the Best Buy, we already had a silent agreement that it will be a short trip, no fuss over facts! When we went to the Camera Section, it was truly confusing. There were so many choices from Nikons and Canons to Sonys and Toshibas that it was difficult to select one. My wife looked puzzled, and I had a huge grin, the message was loud†¦ and you wanted this to be a quick and simple purchase! Triumphantly, grinning from cheek to cheek, I started looking at the features of each brand and started comparing them†¦ the analyzer prevailed! But soon I was confused too. The features/ benefits and price variability was difficult to connect. There was significant price variability between various brands with similar features. At this point, we really needed help. Those of you, shopping at the Best Buy could relate to the fact that mostly it is hard to get help at this store. Customer service paged for the sales person but no one turned up. We were getting a bit annoyed because we were waiting for fifteen minutes and no sales person was available. When we were about to lose patience and walk out of the store, came a sales person. With a smiling face, he introducing himself as Bob. First, he very politely apologized for the long waiting time, gave us the reasons, of course the usual ones. But his demeanour and empathy washed out all our resentment and annoyance. He then enquired about our need and what we are looking for in a camera, etc. After determining our need, he gave an over view of the available choices in the camera section and by process of differentiation short listed four choices. He knew what he was talking, giving us quick facts about the products connecting features and benefits with our needs. We were impressed. By the time he short listed the choices, we were in so mesmerized and developed full faith in him that we were even ready to accept whatever he recommends as the best. But he did not do that, instead he narrowed down the choices and left the final decision on us. That was a great gesture. When we completed the purchase and walked out of the store, both my wife and me, a driver and an analyzer were happy and content because of a good experience. Did we make a great purchase or Bob, the sales person, made a great sale. Well, it was a win win situation for both stakeholders and this is a trait of great sales person. Why it was a good experience? First, Bob made sure to empathize with us, instantly relieving our anxiety due to long wait time. Second, he determined our need and then connected it with the available choices. He was confident because his product knowledge was superb. He had a human side that was touching and he did not impose his choice on us nor did forced selling. Now a days, we make it a point to recommend Bob to all our friends, if they are in need of a camera.

The Diary of Anne Frank Thanks to the Nazis :: Anne Frank

The Diary of Anne Frank   Thanks to the Nazis The Diary of Anne Frank Journeying back to the early nineteenth century, when Nazi forces occupied Germany during World War II, the lives of those living in this territory was spent in constant fear and anxiety. The Diary of Anne Frank leads readers through the harsh times of a family trying to escape imprisonment in concentration camps by Nazi soldiers, where death was almost certain. Born on June 12, 1929, Anne Frank was a German-Jewish teenager who was forced to go into hiding during the Holocaust. She and her family, along with four others, spent 25 months during World War II in an annex of rooms above her father's office in Amsterdam, the Netherlands. During the two years in hiding which Anne refers to as "a time when the ideals are being shattered and destroyed, when the worst side of human nature predominates, when every one has come to doubt truth, justice and God (pg.327)." Anne kept a diary that was given to her by her father, Otto Frank, on her birthday. Between June 1942 and August 1944, from Anne's thirteenth birthday until shortly after her fifteenth birthday, Anne recorded her feelings, her emotions, and her thoughts, as well as the events that happened to her. "†¦[I]deas, dreams, and cherished hopes rise within us only to meet the horrible truth and be shattered†¦yet in spite of everything I still believe that people are rea lly good at heart (pg. 327)." The diary is an accurate record of the way Anne grows up and matures, in the unfortunate situation she found herself. Given the circumstances in which the novel is written Anne gave a very vivid description of her surroundings and the feelings she encountered throughout her ordeal. The novel displays the grief and frustration that is experienced throughout the time spent in hiding. The emotions of the situation are captured in the text and gives validity to the pain and frustration encountered. Despite the amusing and enlightening side of the diary, that documents the process of her adolescence, it also provides a vividly terrifying description of what it was like to be Jewish hiding during the time the Nazis sought to kill all the Jews in Europe. After two years of living in the "secret annex", behind a bookcase, and having to be extremely quite during the day so that the workers in the office and warehouse below could not hear them the family was captured.

Tom Brady

Thomas Edward Patrick â€Å"Tom† Brady, Jr. (born August 3, 1977) is an American football quarterback for the New England Patriots of the National Football League (NFL). After playing college football at the University of Michigan, Brady was drafted by the Patriots in the sixth round of the 2000 NFL Draft. In Brady's ten seasons as a starter, the Patriots have earned trips to the Super Bowl in five of them, winning three. He has also won two Super Bowl MVP awards, has been selected to eight Pro Bowls, and holds the NFL record for most touchdown passes in a single regular season.His career postseason record is 16–6. He also helped set the record for the longest consecutive win streak in NFL history with 21 straight wins over two seasons (2003–04), and in 2007 he led the Patriots to the first undefeated regular season since the institution of the 16-game schedule. Brady has the fourth-highest career passer rating of all time (96. 4) among quarterbacks with at least 1,500 career passing attempts. Brady and Joe Montana are the only two players in NFL history to win the NFL Most Valuable Player and Super Bowl MVP awards multiple times.Brady and John Elway are the only two quarterbacks to lead their teams to five Super Bowls. He was also named the NFL MVP in 2007 and 2010 (becoming the first player to be unanimously chosen as MVP in the 2010 season) as well as 2007 Male Athlete of the Year by the Associated Press, the first time an NFL player has been so honored since Joe Montana won the award in 1990. He and Bill Belichick have also combined to form one of the most successful quarterback-coach tandems in NFL history, winning 125 regular season games and 16 postseason games together, as well as appearing in five Super Bowls together, all NFL records.

Macbeth, By William Shakespeare - 1986 Words

Not All is as it Seems The crafty serpent appears next to Eve. The evil creature encourages her to eat fruit from the Tree of Knowledge, which God had specifically warned her not to do. The woman, unaware of the serpent’s true intentions, eats from the tree and gives some to Adam. Eventually, the pair realizes that they have been deceived by the snake, and they are consequently exiled from paradise. Sometimes acts which appear honest and good are really meant to mask the hidden desires of wicked people. These desires often have irreversible repercussions, which only accelerate the degeneration of morals and character. Throughout William Shakespeare’s Macbeth, the idea of murderous actions and their dire consequences establishes the†¦show more content†¦The idea of violence is brought up in each instance and too aids in the revelation of motive. In the play, Macbeth’s troubling hallucination of the bloody dagger reveals his secret longing to become king. Macbeth questions whether or not the dagger is a figment of his guilty conscious, stating, â€Å"Or art thou but / A dagger of the mind, a false creation, / †¦ There’s no such thing. / It is the bloody business which informs / thus to mine eyes† (2.1.37-49). Here it is evident that the dagger is a product of Macbeth’s imagination, and therefore there is a difference between what he sees and what is really there. Although it may seems as if the dagger symbolizes Macbeth’s guilt, it is more so a symbol of how Macbeth’s faà §ade differs so greatly from his true intentions. The reality which lies behind Macbeth’s will to kill the king, displays itself in the form of the ghostly dagger. When King Duncan first arrives at the Macbeths’ castle, they greet him with kind smiles and the foolish old man is all but unaware of the evil which resides in his hosts; this evil reveals itself in the form of the bloody dagger. The bloo d not only foreshadows the demise of Duncan, but unveils Macbeth’s inner demons and how he is really not the loyal kinsman he claims to be. The blood imagery present also assists in the development of the idea that the dagger, which literally leads Macbeth to kill the king, represents the lack of morals required to carry out such a deed. Hence, it